US Holiday Online Sales to Grow 6.7 Percent
Adobe Analytics forecasts US holiday online sales will grow 6.7 percent to reach $275.1 billion. Promotions and deep discounts are expected to attract value-seeking shoppers amid higher household costs.
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United States online holiday sales will grow 6.7% to $275.1 billion as deep promotions attract value-seeking shoppers, Adobe Analytics forecast on Monday afternoon. The projected expansion matches last year's pace as higher household costs make consumers more selective. Retailers including WALMART INC, KOHLS CORP, and AMERICAN EAGLE OUTFITTERS have raised concerns over consumer spending capacity ahead of the peak shopping season.
