U.S. Holiday Online Spending Hits $257.8 Billion, Growth Slows to 6.8%
Adobe Analytics reported U.S. online holiday spending reached $257.8 billion in 2025, growing 6.8% from the previous year. Despite record spending, growth decelerated due to inflation and trade policy concerns, with discounts and buy-now-pay-later options sustaining consumer activity.
Insights:
U.S. online holiday spending reached a record $257.8 billion during the 2025 season, marking a 6.8% increase from the previous year, according to data released by Adobe Inc. . This growth, while substantial, represents a deceleration from the 8.7% increase seen in 2024. Analysts attribute this slowdown to consumer caution stemming from inflation and anticipated economic impacts related to trade policy.
