UK Proposes AI Choices on Android

Britain antitrust watchdog proposed new rules requiring Google to give Android and Chrome users a choice of search services and AI assistants. The consultation runs until October with a final decision expected by year end.

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FILE PHOTO: The Google logo is displayed during a press conference in Berlin, Germany, November 11, 2025. REUTERS/Lisi Niesner//File Photo

Alphabet Inc. Class A faces new regulatory pressure in the United Kingdom to feature alternative AI assistants on Android and Chrome choice screens. The antitrust proposals aim to curb search dominance as consumer habits shift toward conversational artificial intelligence. The move follows similar transparency orders issued by regulators in June.

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