UK regulator sets new competition rules for Google search

Britain's competition watchdog has introduced new conduct requirements for Google search. The rules allow publishers to opt out of training AI models.

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The United Kingdom competition regulator imposed new conduct requirements on Google search services on Wednesday. These mandates require Google to allow publishers to opt out of having their content used to train artificial intelligence models. The Competition and Markets Authority (CMA) introduced these measures as the watchdog ramps up its scrutiny of the United States tech giant, Reuters reported.

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