Haleon eyes World Cup boost after first-quarter sales miss

Haleon reported a first-quarter sales miss due to a weak cold season. The company expects World Cup marketing to boost North American growth later this year.

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HALEON PLC reported 2.2% organic revenue growth in the first quarter, missing the 2.3% analyst consensus. A weak cold and flu season cut 130 basis points from global growth, sending shares down 1.9% on Wednesday. The United Kingdom-based group is now betting on a soccer partnership to revive North American sales.

World Cup Marketing to Drive North American Recovery

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