Texas Senate Campaigns Launch Bus Tours

Texas Senate candidates are shifting political ad strategies and launching bus tours as early voting starts across the state. Spending in the race has reached historic levels with close polls in the final weeks.

West Texas Republicans and voters wait for Ken Paxton's Texas U.S. Senate campaign rally to start in Lubbock, Texas, on September 19, 2026. Paxton is set to face Democratic state Rep. James Talarico in the November 2026 elections.

Political campaigns in the United States have poured $490 million into the Texas Senate race as early voting starts across the state. The spending ranks as the second-most expensive non-presidential contest on record. Parties are now pivoting from voter-appeal messaging to turnout drives.

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