Latino voters shift focus in Texas governor race

Democratic state representative Gina Hinojosa challenges Texas Governor Greg Abbott by focusing on pocketbook issues and public education for Latino voters. Recent polls show tight competition as rising costs drive voter discontent.

People walk during a market day in Beeville, Texas's 15th Congressional District, U.S. August 1, 2026. REUTERS/Gabriel V. Cardenas

Democratic state representative Gina Hinojosa is challenging Republican Governor Greg Abbott in Texas, targeting Latino voters with a $6M campaign focused on rising living costs. The race tests whether pocketbook issues can break a three-decade Republican drought in the state. Abbott holds a 22-to-1 cash advantage with $67.2M on hand against Hinojosa's $3M.

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