Target CEO Michael Fiddelke Cuts Prices on 3,000 Items

CEO Michael Fiddelke is cutting prices on 3,000 items to reverse falling sales. The move follows a six billion dollar plan to upgrade stores and logistics.

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In his first major strategic move since taking over as Target Corporation's CEO last month, Michael Fiddelke has initiated price reductions on more than 3,000 products. This decision, which follows a playbook often used by his predecessor Brian Cornell, is designed to stimulate consumer demand and reverse a three-year decline in sales performance. The price cuts, ranging between 5% and 20%, apply to apparel, home goods, and various daily essentials.

A Target shopping cart stands before the company logo at a location in Azusa, California. REUTERS/Lucy Nicholson/File Photo
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