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Starbucks Announces New Bearista Cup Surprise Box

Starbucks has announced the upcoming release of a Bearista Glass Cold Cup Surprise Box and a new holiday merchandise collection. The limited-edition blind boxes arrive at participating United States locations on November 10.

Insights:
Beginning Tuesday, Nov. 10, a surprise collection of Bearista Glass Cold Cup characters will arrive in Starbucks coffeehouses.

Starbucks will launch a blind box series featuring its viral Bearista Glass Cold Cup across the United States on November 10. The limited-edition release follows the rapid sellout of the original 20-ounce teddy-bear-shaped cups introduced in November 2025. Holiday shoppers face high demand and social media anxiety regarding product availability ahead of the winter season.
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