Starbucks announces new tiered rewards program for US customers to launch in March
Starbucks will launch a tiered U.S. loyalty program on March 10. Management projects a potential 150 million dollar revenue gain from higher member engagement.
Insights:
Starbucks Corporation announced at its investor day that the company will introduce a new three-tiered system to its US 
USloyalty program on March 10, 2026. Tressie Lieberman tressie liebermanexplained that the new structure will feature levels named green, gold, and reserve. This redesign marks a significant shift for the Starbucks Corporationreward program, which was originally launched in 2009 but has operated without tier bands since 2019.
USloyalty program on March 10, 2026. Tressie Lieberman tressie liebermanexplained that the new structure will feature levels named green, gold, and reserve. This redesign marks a significant shift for the Starbucks Corporationreward program, which was originally launched in 2009 but has operated without tier bands since 2019.
