Sazerac Invests in Alix Earle Backed SIPMARGS Brand
The Buffalo Trace owner has entered an exclusive distribution deal and investment with the sparkling margarita maker. This move follows recent acquisitions like BuzzBallz as Sazerac targets the ready-to-drink category and younger consumers.
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Sazerac agreed to invest in canned cocktail brand SIPMARGS, expanding its reach into the Gen Z market through a new exclusive distribution partnership. SIPMARGS raised $3 million in 2025 from investors including social media influencer Alix Earle and venture firm Palm Tree Crew. The deal accelerates Sazerac's push into the ready-to-drink category as the company seeks growth beyond traditional bourbon.
