Renault to Build Niagara Truck in Argentina

Renault unveiled its new Niagara pickup truck which will be assembled in Argentina to drive the French automaker growth strategy across Latin America. The vehicle targets commercial and private buyers in Brazil, Argentina and Colombia.

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The logo of Renault on an electric Renault R5 E-Tech car at the Renault factory of the Ampere ElectriCity site in Douai, France, July 15, 2026. REUTERS/Benoit Tessier/Flle Photo

RENAULT SA unveiled its new Niagara pickup truck on Thursday in France to drive growth in Latin America. The French automaker aims to reduce reliance on Europe, which generated over 70% of sales in the first half of 2026. Pickup trucks represent up to 30% of vehicle sales across Latin America.

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