Reckitt Russia unit replaces hygiene brands due to sanctions
Reckitt is replacing its hygiene brands in Russia with local products due to EU sanctions. The move follows a revenue decline as ownership transfer continues.
The Russian unit of RECKITT BENCKISER GROUP PLC is actively developing new local products and registering intellectual property to replace its hygiene portfolio in Russia. This strategic shift is a direct response to the tightening of European Union sanctions, which have increasingly restricted the company's ability to operate its traditional business model in the country.
Based in the United Kingdom, the consumer goods group reported that these regulatory changes have severely affected its household care and germ protection segments. The impact resulted in a double-digit percentage decline in like-for-like revenue within the Russian market, contributing to a 200-basis-point hit for the company's emerging markets division as a whole.
