ProSieben core profit falls 28 percent on weak ad market

The German media group reported adjusted core earnings of 403 million euros for 2025. It expects a recovery in advertising during the second half of 2026.

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The media group ProSiebenSat.1 Media SE reported a 28% decline in its adjusted core profit for 2025, citing a persistent downturn in the advertising sector and economic volatility within its primary market of Germany. The company announced that its adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) reached 403 million euros last year. This figure represents a sharp drop from the 557 million euros recorded in 2024 and fell short of the group's own guidance range of 420 million to 450 million euros.

The logo of German media company ProSiebenSat.1 is seen in front of the headquarters in Unterfoehring near Munich, Germany, November 5, 2020. REUTERS/Andreas Gebert
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