Pernod Ricard CFO Says Brown-Forman Merger Talks Continue

Pernod Ricard CFO Helene de Tissot confirmed merger talks with Brown-Forman are ongoing. This follows a rival $15 billion offer from the Sazerac group.

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The French spirits giant Pernod Ricard, headquartered in France, has confirmed that its discussions regarding a potential merger with its rival in the United States, BROWN-FORMAN CORP-CLASS A, remain active. During a conference call with analysts on Thursday, Finance Chief Helene de Tissot provided an update on the strategic negotiations.

talks are ongoing
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