Brown-Forman Family Favors Pernod Ricard Bid Over Sazerac
The family controlling Brown-Forman reportedly favors a sale to Pernod Ricard over a rival bid from Sazerac. The decision follows interest from both distillers.
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The family controlling BROWN-FORMAN CORP-CLASS A, the producer of Jack Daniel's, is reportedly in favor of a sale to the France-based distiller Pernod Ricard. This preference comes amid a competing bid from Sazerac, a spirits company based in the United States.
