Short interest in Nike surges amid market share losses

Nike short interest rose to 4.67 percent as market share fell. CEO Elliott Hill faces pressure to clear inventory. Investors remain cautious about the brand.

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Insights:

NIKE INC -CL B short interest surged to 4.67% of outstanding shares as of late evening May 1. This represents an 11-fold increase since CEO Elliott Hill took leadership in October 2024. Market share losses and innovation gaps are driving the stock to its lowest price since 2014.

Innovation Gaps and Rising Competition

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