Meta Muse AI Agent Shakes US Markets

Meta Platforms new AI agent Muse has sparked a market split by surging to the top of app stores. While Meta and chipmakers rallied, financial and booking stocks declined.

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Illustration shows Meta Muse logo, keyboard and robotics hand in this illustration taken September 23, 2026. REUTERS/Dado Ruvic/Illustration

META PLATFORMS INC-CLASS A launched Muse, sending shockwaves through United States markets by overtaking established app stores on day one. The consumer AI agent recorded 2.8 million downloads within two weeks, outperforming legacy platforms in Canada as well. Investors are recalibrating portfolios as autonomous shopping agents threaten incumbent fee structures.

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