Wall Street Backs Meta AI Muse

Wall Street analysts have turned bullish on Meta Platforms as its new AI agent Muse drives a surge in shares and sparks hopes for consumer monetization. The app recorded strong early downloads, though Amazon recently raised concerns over data scraping.

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FILE PHOTO: A 3D-printed Meta logo and word "AI" are seen in this illustration created on July 20, 2026. REUTERS/Dado Ruvic/Illustration/File Photo

META PLATFORMS INC-CLASS A shares surged over 20% following the September 8 launch of its AI agent Muse, adding $200B in market capitalization. The rally reflects Wall Street's growing optimism that the new assistant will unlock fresh consumer monetization channels. The application has achieved 2.8 million downloads in its first 12 days, outpacing early adoption rates seen by competing tools.

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