Meta and EssilorLuxottica Consider Doubling Smart Glasses Production
Meta and EssilorLuxottica are exploring plans to double their smart glasses production by 2026, despite facing supply constraints. The expansion reflects strong demand for Ray-Ban smart glasses but remains unconfirmed.
Insights:
Meta Platforms Inc. and EssilorLuxottica are contemplating a significant expansion of their AI-powered smart glasses production. The companies are considering doubling their annual output capacity from 10 million to 20 million units by the end of 2026, with the potential to exceed 30 million units if market conditions are favorable. This move, reported by Bloomberg News, highlights the robust demand for Ray-Ban branded smart glasses. However, no final decision has been made.
The partnership between Meta and EssilorLuxottica, which began in 2019, has seen substantial development. Ray-Ban smart glasses, introduced in 2021, allow users to capture photos and videos through integrated cameras, stream content to Meta applications, and interact with an AI assistant. EssilorLuxottica, the European manufacturer behind the iconic Ray-Ban brand, announced an acceleration of production capacity for these smart glasses in October, aiming to reach its current target of 10 million pairs by late 2026.
