EssilorLuxottica Faces Pressure Over Smart Glass Margins
The group faces pressure to scale its smart glass business while maintaining margins. Shares have fallen as competitors like Apple prepare to enter the market.
The Franco-Italian eyewear giant ESSILORLUXOTTICA is facing intensified scrutiny from the investment community as it attempts to balance its technological ambitions with financial performance. While the company has gained a first-mover advantage in the AI-powered eyewear market, its stock has retreated more than 30% from its November peak, reflecting concerns over the profit margins of its newest product lines.
Operating as a dual-national entity with roots in France and Italy, the group has seen its market capitalization slide from 149 billion euros to approximately 100 billion euros. Investors are particularly focused on the Ray-Ban smart glasses developed in partnership with META PLATFORMS INC-CLASS A. Although these devices have bolstered recent revenue growth, they currently yield lower margins than the company’s traditional frames and lenses.






