McDonalds faces AI price fixing suit
McDonalds faces a proposed class action lawsuit alleging the company uses an artificial intelligence pricing system to coordinate menu prices across its independent restaurants. The company denies the claims, stating that franchisees maintain full control over their pricing decisions.
McDonald’s faces a proposed class-action lawsuit filed in federal court in Chicago alleging the fast-food giant coordinates menu prices via an AI-powered pricing system. The October lawsuit accuses the company of antitrust violations by pooling non-public sales data to generate price recommendations for independent franchisees. The legal challenge targets a central pricing platform that plaintiff Michael Thomas argues undermines restaurant-level competition across the United States market.
