Kraft Heinz Boosts Protein and Fiber Focus
Kraft Heinz is increasing investments in marketing and product innovation to reverse market share losses. The company is adding protein and fiber to products while entering new categories like cheesy ramen.
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KRAFT HEINZ CO earmarked $700 million this year for marketing and R&D to reverse market share losses. The packaged food giant is shifting focus toward protein and fiber trends. This pivot follows years of sluggish product development.
