FILE PHOTO: A JetBlue Airlines commercial aircraft flies over Washington as it approaches to land at Dulles International Airport, as seen from Washington, U.S., August 5, 2024. REUTERS/ Umit Bektas/File Photo

JetBlue Airways President Marty St. George said airlines should adapt to artificial intelligence booking agents if customers embrace them, despite broader industry hesitation. His remarks contrast with peers seeking to block third-party bots over data security risks.