JetBlue Sued Over Alleged Surveillance Pricing Tactics
A new lawsuit filed in federal court accuses JetBlue of using personal data to set dynamic ticket prices. The carrier denies the claims following a social media post.
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JetBlue Airways Corporation is facing a proposed class action lawsuit in the United States following allegations that the carrier employs surveillance pricing techniques to manipulate ticket costs based on individual customer data. The legal action, filed in a Brooklyn federal court, claims the airline utilizes personal information, including browsing histories and location data, to dynamically adjust fares without consumer consent.
