JD Sports forecasts lower profit amid geopolitical risks

JD Sports expects 2027 profit to drop as much as 100 million pounds. The group cited muted market growth and cost pressures linked to the ongoing Iran war risk.

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JD SPORTS FASHION PLC expects 2026/27 pre-tax profit to fall to between £750 million and £850 million. This follows an £852 million profit for the year ending January 31, representing a 6.4% year-on-year decline. Muted market growth and geopolitical uncertainty are squeezing retail margins across the sector.

Geopolitical Risks and Input Costs

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