Japanese Shoppers Shift to Discounters
Rising inflation and living costs in Japan are driving consumers away from convenience stores toward discount supermarkets. Customer numbers at major convenience chains have fallen for consecutive months as households seek cheaper alternatives.
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Japanese convenience store customer numbers fell 3.8% in September from a year earlier, marking 15 consecutive months of declines amid rising living costs. Underlying inflation in Japan exceeded the central bank's 2% target, pushing shoppers toward discount supermarkets. The shift threatens private consumption, which accounts for about half of the nation's GDP, according to Mizuho Research Institute analyst Ryohei Ikeda.
