Jack Daniels maker expands premium spirits range in India
Brown-Forman will launch brands like El Jimador in India over three years. The move targets rising demand in what may become the world's largest spirits market.
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The spirits manufacturer Brown-Forman Corporation is planning a significant expansion in India by introducing several premium brands over the next two to three years. The United States-based company, best known for its Jack Daniel's whiskey, intends to launch El Jimador and Herradura tequilas alongside Benriach Scotch whisky as it aims to establish the country as one of its top global markets.
