Italy Closes P and G Hair Device Probe
Italy antitrust authority closes its investigation into Procter and Gamble over Braun hair removal device advertisements. P and G agreed to remove disputed claims and extend customer refund guarantees.
Insights:
Italy's antitrust authority closed its probe into Procter & Gamble after the consumer goods giant dropped disputed claims for a hair removal device. The AGCM dropped the case following regulatory pressure over advertisements for the Braun Skin i-Expert epilator. The move impacts marketing compliance for multinational brands operating across the European market.
