Prudential Q1 new business profit rises nearly 10 percent

Profit reached 686 million dollars for the quarter ending March 31. This growth was supported by higher premium sales and improved margins across all segments.

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PRUDENTIAL PLC grew its first-quarter new business profit 9.8% to $686 million. This figure rose from $625 million a year earlier on a constant exchange rate basis. The London and Hong Kong dual-listed insurer reported the results on Wednesday.

### Asia Sales Drive Margin Gains The profit increase was driven by higher annual premium equivalent sales and improved margins across segments. Reuters reported that the insurer benefited from improved margins in both the United Kingdom and Hong Kong markets.

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