Hims and Hers retreats from weight loss pill launch after regulatory crackdown

The telehealth firm abandoned its oral semaglutide pill after FDA warnings and a lawsuit from Novo Nordisk. Shares fell as growth prospects remain uncertain.

Insights:
Hims & Hers Health, Inc. announced plans to offer a compounded oral semaglutide pill for $49, only to withdraw the offering two days later following a warning from Marty Makary, the Commissioner of the U.S. Food and Drug Administration. This rapid sequence of events in the US USUS was immediately followed by a patent infringement lawsuit filed by Novo Nordisk A/S , which is based in DK DKDK. The incident has prompted swift regulatory and legal responses, highlighting the volatility of the current pharmaceutical landscape.
A man wears a mask while biking in this screenshot taken from an advertisement that aired during the Super Bowl, in Vancouver, Canada, December 11, 2025. Hims and Hers Health Inc./Handout via REUTERS
A man wears a mask while biking in this screenshot taken from an advertisement that aired during the Super Bowl, in Vancouver, Canada, December 11, 2025. Hims and Hers Health Inc./Handout via REUTERS
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