Global Firms Shift Ad Work In-House via Indian AI Hubs
Major corporations including Kimberly-Clark and Target are leveraging AI at their Indian capability centers to reduce reliance on external agencies. This shift has significantly cut content creation times from weeks to hours while optimizing marketing costs and campaign scaling.
Xurve View
Insights:
Xurve View
Global corporations are utilizing AI at their India hubs to move creative advertising work in-house, reducing reliance on external agencies. This shift has slashed content turnaround times from 24 days to just two hours for major consumer brands. For investors, the trend signals a structural change in marketing spend that pressures traditional ad agency margins while improving corporate efficiency.
