Epsilon India Managing Director Says AI Boosts Output

Epsilon India is using AI to increase output while maintaining its headcount. MD Pratik Nath says the technology speeds up code generation and support tasks.

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Epsilon, a unit of PUBLICIS GROUPE, is using artificial intelligence to increase output while maintaining its current headcount of 3,000 employees. The firm is leveraging automation across software development and operations to accelerate code generation and project delivery. For investors, this shift signals a move toward value-driven outcomes in offshore hubs rather than simple cost savings.

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