GM keeps US sales lead as Toyota gains on hybrids

General Motors retained its spot as the top US auto seller in the third quarter despite falling sales. Toyota closed the gap as high fuel prices drove buyers toward hybrids.

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The GM logo is displayed at the new location of the General Motors Headquarters in Detroit, Michigan, U.S., January 12, 2026. REUTERS/Rebecca Cook

GENERAL MOTORS CO retained its United States sales crown in the third quarter with 670,974 vehicles sold, despite a 5.5% drop. TOYOTA MOTOR CORP narrowed the gap as soaring fuel costs drove buyers toward hybrids. The Detroit automaker's lead faces mounting pressure from Asian brands capturing broader market share.

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