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Ford US first quarter sales drop 9 percent on affordability

Ford Motor reported a near 9 percent decline in first-quarter sales in the United States today. The automaker cited ongoing affordability concerns for buyers.

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FORD MOTOR CO reported a nearly 9% decline in its first-quarter sales within the United States on Thursday. This downturn comes as the broader automotive industry continues to navigate significant challenges related to consumer affordability.

A close-up view of the Ford emblem displayed at the company's manufacturing facility in Genk, Belgium. REUTERS/Francois Lenoir/File Photo
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