France fines Shein $26 million for consumer rule breaches
France fined Shein $26 million today over issues with returns and order confirmations. The company now plans to challenge the penalty as disproportionate.
France fined Shein $26 million on June 3 for breaching consumer protection rules regarding returns, product information, and order confirmations. The penalty follows a $34.4 million (€40 million) fine in July for misleading discounts. The Directorate General for Competition, Consumer Affairs, and Fraud Control issued the sanctions as part of an escalating regulatory crackdown.
