Ford Third Quarter Sales Drop 6.6 Percent
Ford reported a 6.6 percent decline in third-quarter sales, though volume remained flat when adjusting for discontinued SUV models. Strong truck demand helped offset steep declines in electric vehicle sales.
Insights:
Ford sales fell 6.6% to 509,764 vehicles in the third quarter of 2026, extending a downturn from the first half of the year. The decline matched broader industry trends across the United States, where vehicle volumes dipped 1%. The results highlight shifts in the automaker's product mix as discontinued models weigh on headline figures.
