Ford CEO Discusses Painful 2023 Quality Overhaul
Ford CEO Jim Farley reflects on the costly 2023 Super Duty launch that forced the automaker to overhaul its quality controls and corporate culture. The company replaced two-thirds of its industrial leadership and revamped testing protocols to tackle recalls and improve vehicle durability.
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FORD MOTOR CO CEO Jim Farley said the disastrous 2023 launch of the redesigned F-Series Super Duty cost the automaker a $1B hit to earnings. The rocky rollout required parking tens of thousands of trucks in vacant lots for emergency quality inspections. The painful overhaul forced a complete restructuring of leadership and production standards to match global rivals.
