Diageo slashes sales outlook and dividend as US demand weakens
Diageo lowered its 2026 sales forecast on Wednesday as weak U.S. demand persists. New CEO Dave Lewis also cut the dividend to address debt and market shifts.
Insights:
Diageo plc announced on February 25, 2026, that it has lowered its 2026 organic sales forecast to a 2%–3% decline and cut its dividend. This change alters the company’s growth and shareholder-return outlook and follows the first results under new CEO Dave Lewis, who took over in January. This is the company’s second downward revision in almost four months.
