Citi Predicts Meta AI Muse Revenue to Reach 27B by 2030

Citigroup projects Metas Muse AI assistant could generate over 27 billion dollars in annual revenue by 2030. The brokerage highlights strong user adoption and early market advantage as key growth drivers.

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Illustration shows Meta Muse logo in this illustration taken September 23, 2026. REUTERS/Dado Ruvic/Illustration

Meta Platforms AI assistant Muse could generate over $27B in annual revenue by 2030, according to Citigroup projections. The upbeat forecast follows a strong debut for the personal agent. The product positions the tech giant to capture a dominant share of the emerging consumer AI market.

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