Dreame cancels luxury electric vehicle project
Chinese vacuum maker Dreame has withdrawn its Star Project to build luxury electric vehicles. The company cited intense market competition and long development cycles for the strategic shift. Resources will be redirected toward core operations.
Chinese vacuum maker Dreame has withdrawn its Star Project to build luxury electric vehicles, abandoning plans launched in 2025 to develop the world's fastest car. The decision follows an intense price war among automakers in China. The pivot halts a high-profile expansion that included planned showrooms across Iraq, Saudi Arabia, the United Arab Emirates, and Qatar.
