Chinese Automakers Target Paris Show

Record numbers of Chinese car brands are attending the Paris Motor Show to challenge European rivals. European manufacturers face rising competition and are unveiling affordable electric models in response.

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FILE PHOTO: The AION V electric vehicle is displayed marking Chinese automaker GAC's entry into the French market, on the eve of the opening of the Paris Motor Show, in Paris, France, September 21, 2026. REUTERS/Abdul Saboor/File Photo

A record 20 Chinese car brands will arrive at the Paris Motor Show, intensifying competitive pressure on European manufacturers despite new trade barriers. The expanded contingent highlights how rapidly foreign automakers have established a foothold in the region with electric and hybrid vehicles. European firms are countering with new model launches and cost cuts to protect their market share.

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