Europe carmakers face immense pressure

Volkswagen CEO Oliver Blume warns that European mass-market automakers face intense pressure from Chinese competitors and changing markets. Speaking at the Paris motor show, he called for flexible regulations and local manufacturing incentives.

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Oliver Blume, CEO of the Volkswagen Group, speaks during the Paris Automotive Summit as part of the 2026 Paris Auto Show in Paris, France, October 13, 2026. REUTERS/Benoit Tessier

Europe's mass-market carmakers face intense pressure from China and rising costs, VOLKSWAGEN AG CEO Oliver Blume said on Tuesday morning.

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