Chinese Automakers Push Into Europe to Survive Slowdown

Chinese automakers are targeting the European market to survive a severe domestic downturn. With over one hundred brands competing at home, success abroad will determine which manufacturers endure.

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XPeng G9L electric vehicle on display during the media day at the 2026 Paris Auto Show in Paris, France, October 12, 2026. REUTERS/Benoit Tessier

More than 20 Chinese automotive brands are vying for market share in Europe amid a home market downturn that cut domestic new car sales 20% in the first half of the year.

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