Hongqi to Sell Premium SUVs in Southeast Asia

Hongqi plans to introduce three SUV models to Southeast Asian markets starting in the second half of 2026. The brand aims to expand to 110 countries by 2028.

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The premium automotive brand Hongqi, a subsidiary of the state-owned China FAW Group, has announced a strategic expansion into the Southeast Asian market scheduled for the second half of this year. The automaker revealed its plans during the Beijing auto show, highlighting a shift toward international right-hand-drive markets.

A worker polishes a FAW Hongqi E-HS9 electric SUV on display during a trade fair in Beijing.
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