Belgium Launches Antitrust Probe Into Google Ad Sales
The Belgian competition authority has opened an investigation into Google's online advertising model. Officials cite concerns over potential market power abuse.
The competition regulator in Belgium has initiated a formal probe into the digital advertising sales methods employed by Alphabet Inc.. According to an announcement on Friday, the watchdog has found significant evidence suggesting that the company's advertising model may violate antitrust laws through an abuse of its dominant market position.
While the inquiry is currently in its early stages and its final result remains to be seen, it represents another hurdle for the tech giant in the European market. The company has already been the target of several antitrust probes by the European Union, resulting in billions of euros in penalties over the last few years.
