BAT CEO says US import ban could cut illegal vape sales by a third
British American Tobacco expects a potential US import block to reduce unregulated vape sales significantly. Any market impact is unlikely to occur before 2027.
Insights:
British American Tobacco p.l.c. stated on February 12, 2026, that a potential move by the United States 
US to block imports of some disposable vapes could reduce the share of unregulated e-cigarette sales in the country by roughly one-third. The company, which is headquartered in the United Kingdom 
GB, noted that such an action would materially change the composition of the U.S. e-cigarette market and affect tobacco companies' vape and traditional tobacco sales.
US to block imports of some disposable vapes could reduce the share of unregulated e-cigarette sales in the country by roughly one-third. The company, which is headquartered in the United Kingdom GB, noted that such an action would materially change the composition of the U.S. e-cigarette market and affect tobacco companies' vape and traditional tobacco sales.
