Audi splits Chinese joint ventures by brand
Audi has divided its Chinese joint ventures to implement a dual brand strategy focused on electrification and intelligent mobility. SAIC Audi will use the AUDI name while FAW Audi keeps the four ring logo.
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Audi split its joint venture branding in China, separating the all-caps AUDI name from its traditional four-ring logo across local partnerships. The restructuring marks a pivot by the premium VOLKSWAGEN AG subsidiary to counter sliding EV sales in its largest overseas market. The reorganization gives SAIC MOTOR CORP LTD-A exclusive rights to the minimalist capital-letter branding for new electric models.
