Apple and Google agree to app store reforms following pressure from British antitrust regulators

Apple and Google agreed to make their app stores fairer for developers following UK regulatory pressure. The move aims to boost competition and transparency.

Insights:
Apple Inc. and Alphabet Inc. have agreed to a series of commitments with the Competition and Markets Authority (CMA) in the United Kingdom GBGB to make their mobile app stores fairer and more transparent for thousands of developers. Announced on February 10, 2026, the agreement follows the regulator's designation of both tech giants as having strategic market status. This designation provides the CMA with the specific authority to require changes intended to boost competition within the mobile ecosystem.
A child uses an Apple iPhone smartphone displayed at a store in London, Britain, October 6, 2024. REUTERS/Hollie Adams
A child uses an Apple iPhone smartphone displayed at a store in London, Britain, October 6, 2024. REUTERS/Hollie Adams
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