AB InBev Shifts to Smaller Packs and Protein Drinks
Anheuser-Busch InBev plans to offer smaller pack sizes and functional drinks with added protein to appeal to health-conscious consumers. The brewer aims to boost demand and expand its portfolio beyond traditional beer.
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ANHEUSER-BUSCH INBEV SA/NV will introduce smaller pack sizes and protein-infused beers to counter shifting consumer habits, executives said Tuesday morning. The global brewer is adapting to strained household budgets and growing demand for health-conscious alternatives. The strategy aims to revive weak volumes across key regions and unlock $25 billion in new market segments.
